Privacy Policy
This Privacy & Data Policy governs the collection, use, and protection of information gathered when you visit NeptunePlay Casino, an independent editorial and affiliate resource dedicated to the UK iGaming market. We publish reviews, casino guides, bonus comparisons, and regulatory information aimed at adult players in Great Britain. Our website does not operate gambling services, process deposits, or manage player accounts — we are strictly an informational platform.
Throughout this document, references to “we”, “us”, or “our website” refer solely to the operators. We are committed to transparency and to processing any data connected with your visit in full accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully and contact us if you have any questions.
What Happens When You Browse Our Site
As a purely informational platform, we do not require you to create an account or submit personal details to access our content. When you browse our pages, certain technical data is collected automatically by the systems that keep websites running — this is standard across virtually all web publishing operations and does not identify you as an individual.
The categories of non-personal data that may be gathered during your visit include: anonymised IP address fragments, browser type and version, device operating system, approximate geolocation at country or region level, session duration, pages visited, and referring URLs. This data is collected passively by analytics and security infrastructure and is used only in aggregated, statistical form.
We do not maintain visitor databases, run data-capture forms aimed at harvesting personal details, or deploy tracking technologies beyond those described in this policy. If you voluntarily make contact with us, for example by submitting an enquiry, any personal information you provide is handled strictly in line with the principles set out below.
Cookies: What We Use and How to Manage Them
Cookies are lightweight text files deposited on your device when you visit a website. They are widely used across the internet to support core functionality, remember preferences, and enable measurement of site traffic. Our website uses cookies for operational, analytical, and affiliate-tracking purposes. We do not use cookies to serve targeted advertising from our own systems.
Below is a summary of the cookie categories that may be active on our site:
- Strictly necessary cookies — essential for the website to function correctly. These ensure pages load properly, manage server routing, and support security layers. They operate without requiring your consent and cannot be opted out of without impairing the browsing experience.
- Performance and analytics cookies — placed by platforms such as Google Analytics to collect anonymised, aggregated data on how visitors navigate our content. No personally identifiable information is captured through these cookies.
- Affiliate referral cookies — when you click a partner casino link on our site, a referral cookie may be set by that operator to record the traffic source. This is standard practice in affiliate publishing and enables us to earn commissions. These cookies do not monitor your subsequent activity on third-party sites beyond confirming a referral event.
- Functional preference cookies — may store minor settings such as language or display adjustments to enhance your repeat visits.
You have the right to control non-essential cookies at any time. Most browsers allow you to view, block, or delete cookies through their settings menus. You can also use independent opt-out tools to manage your preferences more broadly.
Note that blocking certain cookies may limit aspects of your experience on our site, such as page load optimisation. Our cookie consent notice, where displayed, is designed to meet the requirements of the UK’s Privacy and Electronic Communications Regulations (PECR).
How We Put the Data We Receive to Use
Every piece of data associated with your visit to our website is used only for the purposes described in this policy. We do not sell visitor data, share it with advertisers, or use it for any purpose that could be considered incompatible with the original reason it was collected.
Analytics data helps us understand which articles, reviews, and guides resonate most with readers, which referral sources bring the most relevant traffic, and how our site performs on different devices and browsers. This insight drives editorial decisions — we use it to prioritise the most useful content for UK players, not to profile individuals.
Security-oriented data processing (including information handled by our CDN provider) enables us to detect and neutralise malicious traffic, prevent abuse, and maintain site uptime. This is a legitimate operational necessity for any web publication. Where affiliate tracking is concerned, data is used exclusively to attribute referral events, allowing us to demonstrate the commercial value of traffic we deliver to partner operators.
The Legal Grounds on Which We Process Data
Under the UK GDPR, every processing activity must be justified by a defined legal basis. We rely on two principal bases depending on the nature of the processing involved. For analytics and performance monitoring, we rely on legitimate interests — we have a genuine and proportionate interest in understanding how our website is used in order to maintain and improve it, and this interest does not override your rights as a data subject.
For non-essential cookies that require prior agreement, our legal basis is consent. You may withdraw that consent at any time using the cookie management tools described above, and doing so will not affect any processing that took place prior to withdrawal. We do not rely on consent for strictly necessary cookies, as their use is technically indispensable.
The following official UK resources provide further information on your rights and the legal framework that governs our obligations:
- ICO — UK GDPR Guidance and Resources: The Information Commissioner’s Office is the UK’s independent data protection authority. Its guidance pages explain how organisations must handle personal data and what rights individuals hold.
- Data Protection Act 2018 — legislation.gov.uk: The primary UK statute that supplements UK GDPR with domestic provisions, including specific rules for law enforcement, intelligence services, and national security contexts.
Third-Party Services Operating on Our Platform
We engage a small number of trusted external service providers to support our website’s operation. Each provider processes data under its own privacy policy and, where required by law, under a data processing agreement with us. The table below sets out the key providers, their roles, and where to find their privacy documentation.
| Provider | Category | Data Processed | Privacy Reference |
|---|---|---|---|
| Google Analytics | Web analytics | Anonymised usage statistics, session data | Google Privacy Policy |
| Cloudflare | CDN & security | IP addresses (pseudonymised), request logs | Cloudflare Privacy Policy |
| Affiliate Networks | Referral tracking | Click events, referral attribution cookies | See each network’s own privacy notice |
We also draw your attention to the regulatory bodies most relevant to the context in which our site operates. The UK Gambling Commission is the statutory authority that licences and regulates commercial gambling in Great Britain. Any operator we feature in our content should hold, or be working towards, a valid UKGC licence. The Information Commissioner’s Office (ICO) oversees data protection compliance across the UK — you may raise a complaint directly with the ICO if you are dissatisfied with how your data has been handled.
We do not permit third-party providers to repurpose data derived from your visit to our site for their own commercial interests beyond what is disclosed in their respective policies. Our selection of providers is reviewed periodically to ensure they meet the standards expected under UK data protection law.
Our Affiliate Relationships — Full Transparency
NeptunePlay Casino operates as an affiliate marketing resource within the UK iGaming sector. Some of the links published on our pages are commercial — when a reader follows one of these links and subsequently registers or makes a qualifying deposit with a licensed casino operator, we may receive a referral commission. This practice is the primary means through which our editorial and operational costs are funded.
Our commercial relationships do not compromise the factual integrity of the content we publish. However, in the interests of full transparency, you should be aware that the prominence or ordering of certain operators within our listings may reflect affiliate agreements alongside editorial criteria. We always endeavour to flag promotional content clearly where required by applicable standards.
Affiliate tracking is carried out via cookies set at the point of clicking a partner link. These cookies communicate only the referral event to the receiving operator and do not grant us any visibility into your activity once you have left our site. All affiliate arrangements we participate in involve operators that, to the best of our knowledge, hold valid UK Gambling Commission licences.
How We Protect the Integrity of Our Infrastructure
We apply appropriate technical and organisational security measures to protect our website and any data flowing through it. Our site is served exclusively over HTTPS using Transport Layer Security (TLS) encryption, which ensures that data exchanged between your browser and our servers cannot be intercepted by unauthorised parties. Cloudflare’s security layer provides additional protection against DDoS attacks, malicious bots, and other common web threats.
Administrative access to our website systems is restricted to authorised individuals using strong, multi-factor authentication. We apply data minimisation as a core operating principle — we collect only what is genuinely necessary, store it no longer than required, and do not seek to enrich or cross-reference datasets in ways that could increase privacy risk to our visitors.
Retention Periods for Data Connected to Your Visit
Because we do not collect personal data through registration systems or similar forms, our retention obligations are narrow. Aggregated analytics data processed via Google Analytics is subject to retention settings we configure within that platform. We apply a 14-month retention window for user-level signals, after which data is automatically deleted or further anonymised by Google’s systems in accordance with our configuration.
Cookies placed on your device carry their own individual expiry timings. Session cookies — used primarily for basic site navigation — expire automatically when you close your browser tab or window. Persistent cookies, including affiliate referral cookies, may remain on your device for a period of up to 30 days from the date of placement, unless cleared sooner by you. You can delete stored cookies at any time through your browser’s privacy or history settings.
If you reach out to us by email or through any contact method we make available, correspondence and any personal details you include will be retained only for as long as needed to handle your enquiry and for a reasonable follow-up window, after which it will be deleted securely.
Rights Belonging to You Under UK Data Protection Law
The UK GDPR and the Data Protection Act 2018 afford you a meaningful set of rights over how organisations process information relating to you. Although our data collection is limited in scope, we fully recognise and support the exercise of these rights. Given the nature of our site, the most directly relevant rights in practice are the right of access, the right to object, and the right to erasure.
To exercise any of these rights, please get in touch via our Contact Page. We will respond to all valid, verifiable requests within one calendar month. If you are not satisfied with our response, you retain the right to escalate your complaint to the Information Commissioner’s Office.
Age Verification and Safeguarding of Minors
Access to this website is intended solely for individuals who are 18 years of age or older. The subject matter of our content — online gambling products available in the UK — is legally restricted to adults, and we take our responsibility to discourage under-age access seriously. We do not knowingly permit, encourage, or facilitate the use of our website by anyone under the legal age threshold.
We do not knowingly collect, store, or process data relating to individuals under the age of 18. Should we become aware that a minor has accessed our site or provided us with any personal information, we will take immediate steps to delete that data and review any access controls relevant to the situation. Parents and guardians concerned about a minor’s exposure to gambling-related content are encouraged to use parental filtering software, network-level restrictions, or the controls available through their internet service provider.
External Links and Our Responsibility Boundaries
Our website contains hyperlinks to external websites, including licensed casino operators, software developers, regulatory bodies, and independent iGaming publications. These links are provided as a service to readers and, in some cases, as part of our affiliate arrangements. We do not control, and cannot accept responsibility for, the content or data practices of any site beyond our own domain.
When you leave our site by following a link, the privacy policy of the destination website — not this one — governs the handling of your information. We strongly recommend reviewing the privacy notices of any external site before sharing personal details. The presence of a link on our pages does not constitute an endorsement of that site’s data practices.
Policy Revisions and Version Control
We reserve the right to amend this Privacy & Data Policy at any time to reflect developments in our operations, changes in applicable law, or updates to the third-party services we use. Whenever material changes are made, the effective date shown at the top of this page will be updated accordingly.
We encourage you to revisit this policy periodically. Continued use of our website following the publication of any revised version constitutes your acknowledgement of the updated terms. For significant changes that may materially affect how we handle data, we will take reasonable steps to make those changes visible through our website.
Get in Touch With Us
If you have questions about this policy, wish to exercise your data rights, or want to report a concern about how we handle information, please visit our Contact Page for full contact details and an enquiry form. We take all data-related queries seriously and will acknowledge your request promptly. You also have the right at any time to lodge a complaint with the UK’s data protection authority, the Information Commissioner’s Office (ico.org.uk), if you believe your rights under UK data protection law have not been respected.
